NOW Foods, Whey Protein Isolate 100% Pure, 1.2 lb

Voted 2005 Whole Foods Magazine “Best Sports Supplement”

Our 100% Pure Whey Isolate didn’t just raise the bar on what a protein should be, it shattered it! Each serving packs an impressive 50 grams of easily digested, cross-flow, microfiltered whey isolates and an incredible 14.5 grams of mass building BCAA’s. All this, with only 1 gram of fat and 7 carbs per serving. Don’t settle for inferior proteins that hide behind fancy labels and flashy full-page ads. If you demand excellence from your protein, you’re exactly who we designed our 100% Whey Isolate for.

Supplement Facts
Serving Size: 1 scoop (28 g)
Amount Per Serving % Daily Value
Calories 105
Total Fat 0.3 g <1%
Cholesterol 4 mg 2%
Sodium 40 mg 2%
Total Carbohydrates 1 g <1%
Sugars 1 g
Protein 25 g 50%
Calcium 125 mg 15%
Potassium 168 mg 4%
Phosphorous 70 mg 6%
Magnesium 22 mg 6%
TYPICAL AMINO ACID PROFILE
Essential Amino Acids mg per serving 28 g serving
L-Isoleucine 1568
L-Leucine 2867
L-Lysine 2716
L-Methionine 473
L-Phenylalanine 722
L-Threonine 2215
L-Tryptophan 529
L-Valine 1646
NON-ESSENTIAL AMINO ACIDS
L-Alanine 1344
L-Arginine 498
L-Aspartic Acid 2845
L-Cysteine 585
L-Glutamic Acid 5407
L-Glycine 398
L-Histidine 367
L-Proline 1607
L-Serine 1378
L-Tyrosine 250
Total 27,915 mg

Suggested Use: Mix or blend 1 level scoop (28 g) into 4 to 8 ounces of cold water, milk or your favorite juice. Also consider adding NOW® Flax Seed Oil for enhanced nutritional benefit. Please note the additional calories and nutrients provided by the above ingredients.

Ingredients: 100% Microfiltered Whey Protein Isolate (providing B-lactoglobulin, a-lactalbumin, Immunoglobulins and Glycomacro Peptides).

What is Whey Protein and how is it processed?

Whey is a natural byproduct from the cheese-making industry. It is the liquid that remains when the solids in milk are pressed together to form cheese. This liquid is then filtered and purified into a powder that is high in quality protein but free of fat and lactose (milk sugar). Because of the nature of whey, the purification process is a low-heat, spray-dry method that does not use any solvents.

Quite simply, Whey Protein builds lean body mass by helping to increase your body’s production of muscle protein, which is especially important after intense workouts. Hence its classification as a sports supplement.

It appears you have three different types of Whey Protein. What is the difference?

NOW's® three different types of Whey Protein are formulated to provide anyone, from the weekend warrior to the most serious athlete, with a "whey" that's perfect for their fitness level.

Our Economy formula is predominantly whey concentrate, which has a slightly different nutrient profile than the isolate form (detailed below) and provides about 16-17 grams of protein per serving. It's ideal for the casual fitness enthusiast.

Our premium quality blend contains a mixture of whey concentrates and whey isolates, with higher levels of whey isolate, and more protein per serving (20 grams). For anyone serious about their fitness this is a great choice.

Our pure Whey Isolate yields more protein with less fat and carbohydrates than concentrates and is considered the highest quality whey protein currently available. Whey Isolate has a high concentration of branched-chain amino acids (BCAA's), which aid protein synthesis. It's naturally low in carbohydrates and contains over 90% protein, compared to 80% for many concentrates and 6.25% for milk. Our Whey Isolates are instantized for easy mixing in milk or water. For athletes on high protein regimens and for those agressively seeking to build muscle NOW Whey Isolate is the way to go!